BBA
Objective
The Bachelor of Business Administration (BBA) degree programme has the following objectives;- To provide students with an in-depth knowledge of Management and Business concepts.
- To provide students with a firm foundation in both theoretical and practical concepts and applications to meet the various needs of business organizations at a global level.
- To prepare students for the responsibilities and career opportunities with corporate and as entrepreneurs.
- To prepare the students to cope with the rigors of Post Graduate Programmes in India and Abroad as well as to prepare them for managing Businesses globally and as Entrepreneurs who will also be sensitive to societal concerns.
Mission
To impart sound conceptual knowledge and skills in the field of Business Management studies that can be leveraged for enhancing career prospects and higher education in the said discipline.Program Structure
| Year 1 | |||||||
| Semester I | Semester II | ||||||
| Code | Course Title | Credit | Examination Pattern | Code | Course Title | Credit | Examination Pattern |
| J010101 | Business Organization & System | 4 | UE & IA | J010108 | Principles of Management | 4 | UE & IA |
| J010102 | Business Economics (Micro) | 4 | UE & IA | J010109 | Business Economics (Macro) | 4 | UE & IA |
| J010103 | Business Mathematics. | 4 | UE & IA | J010110 | Management Accounting. | 4 | UE & IA |
| J010105 | Business Environment. | 4 | UE & IA | J010112 | Business Statistics – I. | 4 | UE & IA |
| J010106 | Business Communication. | 4 | CA | J010213 | Enhancing Personal and Professional Skills | 4 | CA |
| J010107 | Foreign Language – I (Open Course) | 2 | CA | J010214 | Foreign Language – II (Open Course) | 2 | CA |
| J010101 | Business Organization & System | 4 | UE & IA | J010108 | Principles of Management | 4 | UE & IA |
| Year 2 | |||||||
| Semester III | Semester IV | ||||||
| Code | Course Title | Credit | Examination Pattern | Code | Course Title | Credit | Examination Pattern |
| J010215 | Organizational Behavior. | 4 | UE & IA | J010222 | Business Laws. | 4 | UE & IA |
| J010216 | Principles of Marketing. | 4 | UE & IA | J010223 | International Business. | 4 | UE & IA |
| J010217 | Basics Of Financial Management | 4 | UE & IA | J010224 | Research Methodology. | 4 | UE & IA |
| J010218 | Management Information Systems. | 4 | UE & IA | J010325 | Human Resource Management | 4 | UE & IA |
| J010219 | Business Statistics – II. | 4 | UE & IA | J010326 | Entrepreneurship Development | 4 | UE & IA |
| J010220 | Road Safety and Management | 2 | CA | J010327 | Industrial Exposure | 2 | CA |
| J010221 | Basics of Taxation (Open Course) | 2 | CA | J010328 | Intellectual Property Rights (Open Course) | 2 | CA |
| Year 3 | |||||||
| Semester V | Semester VI | ||||||
| Code | Course Title | Credit | Examination Pattern | Code | Course Title | Credit | Examination Pattern |
| J010329 | Service Management. | 4 | UE & IA | J010336 | Project Management. | 4 | UE & IA |
| J010330 | Introduction to Operations Research. | 4 | UE & IA | J010337 | Business Policy and Strategic Management. | 4 | UE & IA |
| Elective Paper – I | 4 | UE & IA | Elective Paper – III. | 4 | UE & IA | ||
| Elective Paper – II | 4 | UE & IA | Elective Paper – IV | 4 | UE & IA | ||
| J010333 | Event Management | 4 | CA | J010340 | Business Ethics | 4 | UE & IA |
| J010334 | Summer Training Via & Report | 4 | IA | J010341 | Disaster Management | 4 | CA |
| J010335 | Environmental Sciences (Open Course) | 2 | CA | J010342 | Current Trends in Management (Open Course) | 2 | CA |
|
Marketing Management Elective |
||
| Elective | Code |
Course |
| Elective – I | J0103M31 | Customer Relationship Management. |
| Elective – II | J0103M32 | Sale and Distribution Management. |
| Elective – III | J0103M38 | Marketing Communication & Advertising. |
| Elective – IV | J0103M39 | Digital Marketing |
|
Finance Management Elective |
||
| Elective | Code |
Course |
| Elective – I | J0103F31 | Elements of Financial Services |
| Elective – II | J0103F32 | Introduction to Management Control Systems |
| Elective – III | J0103F38 | Elements of Corporate Finance |
| Elective – IV | J0103F39 | International Finance and Financial Risk Management |
|
Human Resource Management Elective |
||
| Elective | Code |
Course |
| Elective – I | J0103HR31 | Employee Relationship Management |
| Elective – II | J0103HR32 | Labour Legislation |
| Elective – III | J0103HR38 | Training and Development |
| Elective – IV | J0103HR39 | Performance Appraisal Systems |
|
International Business Management Elective |
|||
| Elective | Code |
Course |
|
| Elective – I | J0103B31 | International Marketing | |
| Elective – II | J0103B32 | Export Import Procedure and Documentation | |
| Elective – III | J0103B38 | Basics of International Finance | |
| Elective – IV | J0103B39 | Fundamentals of International Economics | |
| The Banking and Insurance, Hospitality Management and Financial Markets – these new specialization will be offered from the Academic Year 2012 – 2013. | |||
|
Banking and Insurance Management Elective |
||
| Elective | Code |
Course |
| Elective – I | J0103B&I31 | Principles of Banking |
| Elective – II | J0103B&I32 | Principles of Insurance |
| Elective – III | J0103B&I38 | Banking Law and Practice |
| Elective – IV | J0103B&I39 | Practice of Life & General Insurance |
|
Hospitality Management Elective |
||
| Elective | Code |
Course |
| Elective – I | J0103HM31 | Principles & Concepts of Hospitality Management |
| Elective – II | J0103HM32 | Tourism Management – I |
| Elective – III | J0103HM38 | Food, Beverages, nutrition and dietetics Management |
| Elective – IV | J0103HM39 | Tourism Management – II |
|
Financial Market Elective |
||
| Elective | Code |
Course |
| Elective – I | J0103FM31 | Introduction to Financial Markets and Financial Institutions |
| Elective – II | J0103FM32 | Capital Market Operations |
| Elective – III | J0103FM38 | Commodity Markets |
| Elective – IV | J0103FM39 | Introduction to Derivatives – Equity and Currency |
| Note : Elective will be offered only if a minimum of ten (10) students opt for the same in semester V. | ||
